16 case studies prove ROI of mobile marketing
Biznology
FEBRUARY 18, 2013
Photo credit: Wikipedia. They sold HD related merchandise through a Route 66’s mobile club. To acquire new users of its app (available in the App Store and Google Play), Hotel Tonight used Facebook’granular targeting and two key products: the mobile app install ad and Facebook Offers. ROI for the mobile website was 30-to-1.
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