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16 case studies prove ROI of mobile marketing

Biznology

Photo credit: Wikipedia. They sold HD related merchandise through a Route 66’s mobile club. To acquire new users of its app (available in the App Store and Google Play), Hotel Tonight used Facebook’granular targeting and two key products: the mobile app install ad and Facebook Offers. ROI for the mobile website was 30-to-1.

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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

Image source: Wikipedia. Give them something memorable: When people buy from you, offer them a unique experience or free merchandise that they’ll associate with your brand. Graphic of Google's Micro-Moments Signifying Intent-Rich Moments. It is a series of 17 stages that the hero goes through to emerge victorious.