Webbiquity

APRIL 7, 2010

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search?

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Industrial Marketing Today

JUNE 8, 2010

Given that, you would want to have visibility on the keyword phrases that a business owner is going to search on for a solution to the problem. My take: Go back to the drawing boards and brainstorm with your R&D, engineering, sales and marketing people to make a list of problems that existed and are solved by your offerings.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Conductor

OCTOBER 14, 2019

I was doing paid search and SEO. Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I began in paid search, working with clients like Staples, Microsoft, and other large brands. I had worked with paid search before, but never with such large budgets.

Paid Content 15

Paid Content Paid Search Agency Advertising Agencies Work Management 15

Conductor

DECEMBER 3, 2019

So when I was looking for my first job out of college, I found a search marketing internship at an agency, iProspect, that would give me an entry-level position after three to six months of a successful intern program. Browsing behavior on the internet is so much different than search behavior. I do not want to do that ever.

Paid Search Agency 98

Paid Search Agency Paid Content Enterprise Management Planning 98