Onalytica B2B

article thumbnail

The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017

Onalytica B2B

We were also lucky enough to be joined by Dottie James who has built up a following of almost 200k followers on YouTube and works with brands such as Pepsi and Google. We developed and trialled Viewpoints on a number of projects we were working on for Livity’s client Google.

Planning 177
article thumbnail

Influencer Marketing: How to Identify Your Target Influencers

Onalytica B2B

Angela Lipscomb highlights the idea in her LinkedIn post that utlimately, every brand’s end goal is to evoke action- whether that’s downloaded content, visiting a webpage or considering your software. Your brand vs. competitors (Microsoft vs. Apple, Google). “Don’t confuse influence with popularity.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Influencer Marketing: Where are Your Target Audience Being Influenced?

Onalytica B2B

While every brand is different, B2C brands tend to gravitate towards more image-centric social media platforms such as Instagram, as well as Blogs, Facebook YouTube and Twitter, whereas B2B brands favour Twitter, Blogs and LinkedIn. “Often marketers just look to where their audience’s attention is.

Planning 207
article thumbnail

Social Media Marketing: Top 100 Influencers and Brands

Onalytica B2B

MySpace, Facebook, Google+, Twitter, Snapchat, Pinterest, Instagram, Reddit, Vine, LinkedIn – to name a few – each trying to do something different, each attracting particular audiences but ultimately, all with the possibility of being marketing tool. It’s a new world, a new way of looking at things. sathishisaac.

article thumbnail

IoT 2016: Top 100 Influencers and Brands

Onalytica B2B

The talent development potential of IoT gathered data is massive, providing unprecedented opportunities to spot skill blind spots and to provide actionable information about how to close these gaps. ” Kirk Borne – Principal Data Scientist at Booz Allen. “In the beginning, the Internet was a thing.

article thumbnail

Digital Marketing 2016: Top 100 Influencers and Brands

Onalytica B2B

Aside from the sheer amount of information and data we force ourselves to consume each and every day, there’s one precious unit of measurement which we most commonly neglect. Email Marketing , PPC , LinkedIn and Planning all received a 3% share of voice followed by Growth Hacking with 2%. Google Analytics. Marketingland.