Customer Experience Matrix

APRIL 27, 2020

As coronavirus forces most marketers to work from home, I’ve also been pondering ways to deliver information that are more engaging than traditional Webinars and, ahem, blog posts. I’ve put a working version of this in a Google spreadsheet that you can access here. You can reach me through LinkedIn here.

Ad Building 227

Ad Building Paid Search Agency Work Management Marketing Management 227

Customer Experience Matrix

SEPTEMBER 10, 2015

The addition of individual-level targeting puts Demandbase on a more even plane with LinkedIn , which of course already sells advertising to its own huge database of more than 350 million profiles. I’m sure Demandbase would argue it has its own advantages over LinkedIn.)

DemandBase 120

DemandBase Hubspot Mobile Advertising Adwords 120

Customer Experience Matrix

OCTOBER 15, 2015

But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator. These were typically sourced from public information such as Web sites, job postings, and social media.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Customer Experience Matrix

JANUARY 25, 2012

Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts. But the company is focused on combining information from other systems, not replacing them. Here’s how it works.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Customer Experience Matrix

JANUARY 22, 2014

Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. and have the system return the best matching results.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

JUNE 2, 2009

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. It analyzes the results to identify key events and to build consolidated profiles with its best guess at the correct current information. add social media data to prospect profiles.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

FEBRUARY 21, 2014

The system doesn’t store any information about individuals. It also goes beyond Web site personalization, which requires people to at least visit your Web site and in most cases actively provide information about themselves. As you might imagine, DemandBase offers many case studies to show how much this improves performance.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120