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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

Better Targeting = Better Leads — Demographics for SMBs by Search Engine Watch. Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs. How to Get Listed In Google Local Map Ads by PPC Hero. ** 5 Stars.

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Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. . According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . It’s too simplistic. . So, what is the hold up? . .