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Facebook Analytics is Going Away: Should Marketers Really Worry?

Hubspot

Facebook Analytics launched in 2018 as a free alternative to platforms like Google Analytics (GA). Because of the ongoing moves towards data privacy, it seems that Facebook could also prevent future data concerns with the streamlining of nearly extraneous Analytics tools. Google Analytics. Why Facebook is Sunsetting Analytics.

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The Future of Cashless Payments [+ How to Get Ready With Affordable Tools]

Hubspot

Google Pay. Products like Apple Pay and Google Pay will certainly become more ubiquitous, which may give Apple and Google the opportunity to disrupt Visa and Mastercard," Wright says. For global point-of-sale (POS) transactions, the use of digital wallets is expected to rise from 29% in 2021 to 39% in 2025. Samsung Pay.

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What Are Frictionless Payments? (& Why They Matter)

Hubspot

Instead of having to wait for a driver to process a card payment using a POS terminal or hoping you carry the necessary amount of cash, Uber’s app charges you automatically. Using NFC to make payments, the technology behind Apple Pay, Google Pay, and Samsung Pay let consumers quickly pay using their phones.

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The Cookie Countdown – 5 Alternative Strategies You Should Be Using Now

Porch Group Media

Ad-blocking apps, privacy regulations such as GDPR and the California Consumer Privacy Act (CCPA), and announcements by Firefox, Safari and Chrome to phase out third-party cookies all sealed the fate of the digital cookie. They quickly became adopted by the ad technology market. Now, twenty-five years later, the cookie is going away.

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76 Tech/Marketing Companies that Are Giving Away Free Stuff During the Coronavirus (COVID-19) Pandemic

Single Grain

Google Ads (credits). Google is helping to alleviate some of the cost for small- and medium-sized businesses (SMBs) during this challenging time by giving away $340 million in ad credits, which can be used at any point until the end of 2020 across their Google Ads platforms. Google Cloud (software). Lily Ray (consulting).

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44 Best SaaS Tools for Businesses in 2023

accelerate agency

Improved security In this day and age, security, privacy, and data protection can never be far from your mind. Standout feature : Mobile sales CRM (Customer Relationship Management) software that works on iOS, Android, Google Workspace (formerly, G Suite) apps, and inside email, not to mention 700+ business app integrations.

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44 Best SaaS Tools for Businesses in 2023

accelerate agency

Improved security In this day and age, security, privacy, and data protection can never be far from your mind. Standout feature : Mobile sales CRM (Customer Relationship Management) software that works on iOS, Android, Google Workspace (formerly, G Suite) apps, and inside email, not to mention 700+ business app integrations.