Remove user-generated

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29 Ways to Use Your Personas

Cintell

Additionally, they leveraged them for sales training and demand generation to inform campaign decisions. For Demand Generation Marketers. Guide media buyers and demand generation teams towards only the most preferred channels for each audience segment. Surprisingly, only 8.2% For Content Marketers.

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17 Things High-Performing Companies Do to Optimize Their Buyer Personas

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The full customer community is represented by persona for user, champion, economic, buyer and influencers. Personas are used across the entire business including in sales training, messaging, product development, customer support, executive decision making, designer inspiration, demand generation and external agency briefings.