The Effective Marketer

article thumbnail

Getting Started Guide for Marketing Automation

The Effective Marketer

So here’s a quick “getting started” guide that looks at the marketing automation implementation process from a 10,000 foot view and gets you ready to used what will become your most important lead generation engine. Demand Generation: Marketo’s Secret Sauce , by Marketo. Getting Started with Marketing Automation. by MarketingProfs.

article thumbnail

Marketing Automation Catching On Fire

The Effective Marketer

Investment in Marketing Automation Another interesting factor to consider in the marketing automation industry and why it seems to be catching on fire is the money that is flowing towards some of the key players. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.