The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

The Forward Observer

JANUARY 26, 2024

He is one of the world’s leading authorities on marketing, widely regarded as the “father of modern marketing,” author of over 90 books, recipient of numerous awards and honorary degrees from schools around the world, and voted as the Number 1 Guru In Management in the list of Top 30 Gurus Of Management (2022).

Lead Ranking 161

Lead Ranking Marketing Management Wikipedia Lead Scoring 161

The Forward Observer

NOVEMBER 17, 2023

You’ll learn to lead with positivity as you harness negative emotions to make lasting changes for the better and explore the power of gratitude to transform your mental outlook. About the Author Anthony Ianarino is a reader, writer, author, speaker, entrepreneur, and sales leader, and trainer.

Marketing & Strategy 130

Marketing & Strategy Click Rate Trigger Marketing Consulting 130

The Forward Observer

DECEMBER 15, 2023

Teams try everything they can to drive more traffic, leads, and signups. Georgiana is a strategic advisor and speaker who’s passionate about turning customer value into revenue-generating outcomes. So why is marketing it so hard? Many SaaS companies struggle with marketing. Yet revenue growth remains…lumpy.

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169