Generation Media Plans WOM Word of Mouth 
Industrial Marketing Today
SEPTEMBER 13, 2010
Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM). Leave a Comment { 1 trackback } Have Digital Marketing and Social Media Killed the Industrial Sales Job? This white paper aims to change that perception of them.
Convince & Convert
APRIL 28, 2010
But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. link] [link] Jeff Deibel Consumers generated over 500billion online impressions about products. link] [link] Jeff Deibel Consumers generated over 500billion online impressions about products. population.
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Convince & Convert
SEPTEMBER 20, 2010
In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.
Convince & Convert
JULY 14, 2010
.&# This resonates with me, since I've been saying for a while now, “Stripped down to its essentials, new media marketing is about participating in the conversations that will go on with or without us.&# There is nothing new about social media; it's just modern WoM.
Convince & Convert
APRIL 22, 2010
Our natural desire for compartmentalization and shorthand has caused us to kill the value of “social media&# as a descriptor. You’ll perhaps remember that “social media&# was originally coined to reference user-generated content. And our modern definition of “social media&# still includes that component.
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