Customer Experience Matrix
MARCH 3, 2009
Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 1 1 1 1 0.5
Customer Experience Matrix
DECEMBER 20, 2012
Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Market2Lead was very good system, but it lacked the huge market presence that Oracle gains from Eloqua. Oracle is less customer-focused and generally less nimble (I'm being polite here).
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Customer Experience Matrix
FEBRUARY 4, 2009
This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. The company has a low profile but has been selling its demand generation product for nearly ten years.
Customer Experience Matrix
NOVEMBER 18, 2009
One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. The table below presents a reasonably comprehensive list of demand generation (a.k.a. I'll be flying cross country to attend, so you could too.)
Customer Experience Matrix
JANUARY 31, 2010
For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables.
Customer Experience Matrix
AUGUST 3, 2010
Enterprise Edition also adds a “sandbox” environment for training, testing and development – the sort of things that small companies might do on a live system, but large organizations cannot safely allow. Market2Lead had something similar but is no longer sold.) However, Marketo's implementation brings this reporting to a new level.
Tomorrow People
MARCH 5, 2012
Each instance of engagement, such as a series of informational or training emails, provides a gentle nudge towards becoming a paying customer without the business exerting additional effort. Lead nurturing, when executed properly, can serve to encourage sales as well as generate more leads through forwarding and sharing.
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