Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. To put this in perspective, conversion metrics ranked only #8 a year ago, rising from 32.6% Great question.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Everything Technology Marketing

JANUARY 1, 2011

I asked you to rank the marketing areas you think will become more important in 2011. 1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

JANUARY 31, 2012

Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 3 - Focus on lead quality In the past, it was difficult to gauge lead quality and lead gen's impact on sales pipeline, so in the absence of real quality indicators, more leads were considered better.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

OCTOBER 18, 2010

Especially the top-3 challenges have grown significantly from 2009 to 2010: 1) Generating high-quality leads (from 69% in 2009 to 78% today) - Today's B2B marketers are tackling this issue with processes and technologies such as marketing automation and lead scoring in an attempt to only deliver qualified, truly sales ready leads.

B2B Marketing 100

B2B Marketing High Quality Lead B2B Lead Scoring 100

Everything Technology Marketing

MARCH 25, 2014

Here are the Top-5 Trends in Alliance Marketing (for more details download the report ): Revenue generation (87 percent), demand generation (72 percent) and joint sales engagement (66 percent) top the list of alliance marketing program goals. Thanks to everyone who participated in the survey.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Everything Technology Marketing

JULY 10, 2010

I have always liked frameworks to make sense of this complexity, and add some structure to identify focus areas and value drivers, dependencies and hierarchies - all to make complexity a bit easier to manage. Initially, you may not have any information about the buyer other than generic segment and persona profiles.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

MAY 24, 2010

Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches. Adapt to Stay Relevant Our entire approach to marketing has to change if we want to stay relevant and add value to the business in this new environment. More on this later.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100