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Never Waste an Opportunity: The Value of Lead Nurturing

Tomorrow People

Lead Nurturing 101. Lead nurturing starts by collecting contact information in exchange for something the visitor deems of value, but with little risk. If a lead should mention a competitor in a tweet on Twitter, for example, or use specific keywords, you can automatically send that lead a Direct Tweet.

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Twitter - Content - Lead Nurturing - Best of B2B Marketing

B2B Marketing Zone Posts

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. 8 Tips for generating high quality leads that sales people love - B2B Lead Generation Blog , August 13, 2009. What IS and ISN’T Lead Nurturing - B2B Lead Generation Blog , August 26, 2009.

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Social Media - Twitter - Measurement - Sales - Best of B2B Marketing Zone

B2B Marketing Zone Posts

Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. Geek Good Intentions: Case of the Missing Twitter Brand - B2B Marketing Savvy , July 21, 2009. Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. Sales (122).

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B2B Social Media Strategy - Best of B2B Marketing Zone

B2B Marketing Zone Posts

Can you measure your B2B’s Twitter success? Twitter smack-down: Pizza joint hit with $2 million lawsuit - grow - Practical Marketing Solutions , October 4, 2009. Lead generation metrics should emphasize opportunities not just leads - B2B Lead Generation Blog , October 27, 2009. Yes, you can. -

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B2B Social Media Content Strategy - Best of B2B Marketing Zone - September 2009

B2B Marketing Zone Posts

Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Tools for Business Teams Doing Twitter - B2B Marketing Savvy , September 7, 2009. Lead Generation Check list – Part 3: Develop and intensify your Ideal Customer Profile - B2B Lead Generation Blog , September 14, 2009.

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Top 40 B2B Marketing Blogs - B2B Marketing Zone

WebMarketCentral

tags: Tony Karrer B2B marketing Top 40 B2B Marketing Bloggers Twitter social media Junta 42 Gimbal icerocket tags: Tony Karrer B2B marketing Top 40 B2B Marketing Bloggers Twitter social media Junta 42 Gimbal Contact Tom Pick: tomATwebmarketcentralDOTcom.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)