Chris Koch
JULY 24, 2009
Steve Woods of marketing automation vendor Eloqua has an excellent list of questions to ask about lead scoring here, but I wonder if they rely too much on making people fill out forms. Lead nurturing. But what about the fact that sales and marketing don’t talk to each other? What do your process and system look like?
Chris Koch
JULY 24, 2009
Steve Woods of marketing automation vendor Eloqua has an excellent list of questions to ask about lead scoring here, but I wonder if they rely too much on making people fill out forms. Lead nurturing. But what about the fact that sales and marketing don’t talk to each other? What do your process and system look like?
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Chris Koch
JULY 31, 2009
Create a unified lead process. You need a closed-loop lead process that tracks prospect activity from beginning to end (and back again, in the case of lead nurturing) that is supported by a system (see this post for more on that). He or she emphasizes one revenue generating process that both groups contribute to.
Chris Koch
JULY 31, 2009
Create a unified lead process. You need a closed-loop lead process that tracks prospect activity from beginning to end (and back again, in the case of lead nurturing) that is supported by a system (see this post for more on that). He or she emphasizes one revenue generating process that both groups contribute to.
Chris Koch
JANUARY 29, 2010
Tags: Customer Relationships Lead Management Advertising B2B marketing Business Business model Content Marketing Lady GaGa Lead Generation Lead Nurturing Lead Scoring marketing Money New York Times social media strategy Social network service Thought Leadership.
Chris Koch
JANUARY 29, 2010
Tags: Customer Relationships Lead Management Advertising B2B marketing Business Business model Content Marketing Lady GaGa Lead Generation Lead Nurturing Lead Scoring marketing Money New York Times social media strategy Social network service Thought Leadership.
Chris Koch
FEBRUARY 5, 2010
Internal knowledge share sessions and reward-and-recognition programs provide the motivation for idea generators to step forward and help imbue the idea supply chain into the culture of the organization. Agree with sales on the definition of a sales-ready lead. ITSMA clients can download a detailed example of a network here. ).
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