gatekeeper sales 
B2B Memes
FEBRUARY 14, 2012
The traditional model is built around a system of gatekeepers—agents, acquisitions editors, and other publishing professionals whose role is to make judgments about what will and won’t be published.
B2B Memes
JANUARY 20, 2011
In his article, “ For Publishers, Who Are the Gatekeepers of Social Media? ”, Kinsman quotes Hearst’s Matthew Milner as asking whether all stakeholders should “be given the capability to tweet.” But why should a single department, whether editorial, sales, or marketing, “get the keys to the engine”?
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