Remove gatekeeper
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Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads

Adobe Experience Cloud Blog

As I wrote in 5 Ways B2B Marketing Professionals Can Leverage Social Media , social media lets you publish your company’s best practices and expertise without the need to get past gatekeepers such as editors and traditional media. Buyers trust thought leaders who can demonstrate they understand buyer problems and how to solve them.

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The Top 130 Minnesota Tech Companies on Twitter

Webbiquity

Apex IT is a global application systems integrator and implementation consultancy working with Oracle and Salesforce.com technologies. UR TURN’s smart technology provides high school students a personalized goal-setting and progress-tracker & offers nudges when students get off track of goals. GateKeeper Systems.

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Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. But I can’t say I personally found it all that exciting. It also includes the iGoDigital predictive personalization technology that came along with the ExactTarget acquisition. Here are my observations. The big news was for geeks.

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Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription

Lead Liaison

Please note that this content was presented in first-person live and then transcribed. So we’re trying to find our influencers, maybe gatekeepers while we’re out there. And this would be if we have a sales person who feels like this is a really qualified lead we really wanna to talk to them a lot. Chris Kipgen, Lead Liaison.