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The New Rules of Marketing Technology & Operations

chiefmartech

Augie Ray , a leading customer experience at Gartner, chided me, “You just put ‘Automate everything you can’ and ‘Humanize everything you can’ two places from each other. My opening keynote at the most recent MarTech conference was titled, “The New, New Rules of Marketing (Operations).”

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SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company

Single Grain

In other words, the prospect list will consist of qualified leads who have downloaded something or taken certain actions that fit the buyer persona. There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. What Is SaaS? 1) Automate the Sales Motions to Get the Conversation Started.