ANNUITAS

Remove Gartner Remove Linkedin Remove Product Remove Resources
article thumbnail

Research Strongly Supports Shifting to a “Converged Growth,” B2B Go-to-Market Organizational Model, Led by a Chief Growth Officer

ANNUITAS

The research supporting the shift to a Converged Growth model, led by a Chief Growth Officer, is significant: Gartner : “B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%.”

article thumbnail

The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

I mainly use LinkedIn and some Twitter to conduct smarter outreach. Not many sales people in the B2B space are considered thought leaders – what steps did you take to accomplish this and how can marketing and sales folks move from product pitches to an educational/thought leadership approach?

Eloqua 100
article thumbnail

The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

I mainly use LinkedIn and some Twitter to conduct smarter outreach. Not many sales people in the B2B space are considered thought leaders – what steps did you take to accomplish this and how can marketing and sales folks move from product pitches to an educational/thought leadership approach?

Eloqua 100