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The elaborative benefits of Targeted Lead Generation

Valasys

What proportion of leads that go into your sales funnel become customers? You might gain from targeted lead generation if your lead-to-customer conversion rate dissatisfies you. Too many low-quality leads entering your sales funnel is the likely cause of poor sales conversion rates.

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A practical guide to SaaS marketing strategy for start-ups

Marketing Graham

Here’s what I’ve found works well… Please, please, please, before you start SaaS marketing do some homework. You don’t need to spend months building an in-depth marketing plan but you do need to gather basic data. Take a look at my blog ‘ What is B2B Marketing? 3 Data extraction.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. of all internet traffic.

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How to Make a Compelling Case for Content Marketing That Gets Executive Buy-In

ClearVoice

The phrase “less is more” applies to many situations in life — but not when it comes to building your business case for content marketing. Less content means fewer leads, fewer website clicks, less engagement, less search traffic, and — ultimately, less success. 694,000 hours of content are streamed on YouTube every minute.

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Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

Zoominfo

Without cross-functional alignment, you run the risk of miscommunication, which can lead to ineffective lead management, inefficient sales processes, and missed opportunities. Consistency is key when it comes to marketing. Prioritizing cross-functional alignment will help drive consistent messaging in the market.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . . 45% of marketers say blogging is their #1 most important content strategy. Takeaway : Businesses are doubling down on content marketing.

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25 Content Marketing Stats to Guide Your 2017 Strategy

SnapApp

That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Content Marketing Stats for 2017. 70% of B2B marketers plan to create more content in 2017 compared to 2016. Content Marketing Institute. . Stratabeat.