Webbiquity

JUNE 16, 2015

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. . – White papers and research reports (59%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Valasys

FEBRUARY 28, 2020

This indexing of the popularity of the effectiveness of brands is solely based on insights derived from social media channels, engagement on blogs, news sites, Twitter, YouTube Channels, chat forums, etc. According to Gartner, “Stories have the power to engage prospects with an emotional hook that endears them to a brand.”.

Loyalty 72

Loyalty Top of Funnel Ad Building Content Marketing 72

ClearVoice

MARCH 8, 2022

From a content perspective, Heidi has outlined her expertise by authoring blogs and contributing to thought-leadership books, such as ‘Clear and Complete Guide to ABM Analytics’ and the ‘Definitive Guide to Account-Based Marketing, Lead Generation, Content, Mobile Marketing, and Engaging Email.’

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

SmartBug Media

APRIL 18, 2022

The goals of every organization differ, however, I’ve yet to come across a company that is looking to generate fewer leads. Gartner defines paid media as “marketing efforts that involve a paid placement, such as pay-per-click advertising, branded content and display ads.”. Why Choose Paid Media? Optimize for Mobile.

Landing Pages 98

Landing Pages Lead Generation Practices Generation 98

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 90% of marketers credit video with aiding in lead generation. Gitnux) YouTube mobile video consumption grows by 100% every year. Demand Sage) YouTube is the most widely used video marketing platform, with 90% of video marketers using it. VWO) User-generated content increases conversions by 8.5%.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Heinz Marketing

MARCH 7, 2022

If you are, in fact, joining us live here in the middle of your workday, we are here on LinkedIn Live, Facebook Live, YouTube Live, 11:30 Pacific, 2:30 Eastern. What is the lesson here for lead generation efforts for content strategies? I’m your host, Matt Heinz. Thank you very much for joining us. You can ask a question.

Urgency Marketing 91

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 91

Moz

JANUARY 22, 2019

Creating multiple TOFU offers gives you the information (company, name, email address) you need to segment and nurture leads further down the funnel. Blogging Let’s say Directive wants to create lead generation content. Gartner forecasts that by 2020, over 85% of customer interactions will be handled without a human.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Top Rank Marketing

DECEMBER 4, 2023

Gartner’s insight that “Data-driven marketing strategies can help to target and re-target the ideal customer” is particularly relevant in crafting content that resonates with specific business audiences.

Marketing AI 129

Marketing AI Trends B2B Marketing Content Marketing 129

Hubspot

DECEMBER 4, 2012

We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube. Marketing will play a more critical role in contributing to revenue generation. So what’s on tap for next year?

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Convince & Convert

SEPTEMBER 20, 2010

Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

ClearVoice

NOVEMBER 11, 2022

Lead generation: The strategies, tactics, and tools associated with locating potential customers and potentially moving them into your marketing funnel. 694,000 hours of content are streamed on YouTube every minute. Recipients read as many as 98 percent of SMS messages. ( Gartner ). YouTube content. Statista ).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Zoominfo

JULY 14, 2023

Without cross-functional alignment, you run the risk of miscommunication, which can lead to ineffective lead management, inefficient sales processes, and missed opportunities. Research by Gartner found that 60% of respondents prefer an integrated approach to selecting technology. Consistency is key when it comes to marketing.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

DealSignal

MARCH 7, 2023

Social media Your potential customers are highly likely to have a social media presence, with a variety of platforms at their disposal, such as LinkedIn, Twitter, or YouTube. Leveraging the wealth of information provided by a B2B contact database is the best way to identify the companies and leads that are most likely to generate revenue.

B2B Sales 52

B2B Sales Marketing Automation Services Top of Funnel B2B Marketing 52

Single Grain

JULY 14, 2020

Step 1: A user visits Single Grain and opts in for a YouTube ads e-book. To get these data, you only need to enter your lead’s company name in Clearbit. Step 3: A salesperson will analyze the visitor’s data and say something like, “ Hey, I noticed you downloaded this YouTube guide. A customer data platform like Hull.io

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Valasys

JUNE 1, 2020

Cloud-based software is licensed via subscription and with the help of the cloud, value is generated for your target audience. The first-ever definition of SaaS was given by Gartner as follows: “Software that is owned, delivered, and managed remotely by one or more providers”.

Paid Content 64

Paid Content Work Management Marketing Management Lead Ranking 64

SnapApp

DECEMBER 4, 2017

The two tactics address different stages of the buyer journey; blogging is great for lead generation because users can discover content through search, and social media is best for building a relationship with leads and directing them back to your content over and over again. . #5. Gartner. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

JULY 20, 2016

Everyone is a videographer - Thank you YouTube. While YouTube rolls out their mobile app update with LiveStream through the second half of 2016. As we move forward, Amazon will prove to be more and more effective as a lead generation strategy for marketers. Everyone is a photographer - Thank you Instagram.

Marketing AI 28

Marketing AI Advertising Channels Work Management Marketing Management 28

Optinmonster

NOVEMBER 15, 2022

Examples work well as lead magnets because people are searching for examples all the time in all different industries. For instance, Bidsketch (a proposal software) uses a Sample Client Proposal as a lead magnet. Scripts are great lead magnet examples if your buyer persona needs something to help them speak or write. SlideShare.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

SnapApp

DECEMBER 5, 2016

Top three B2B goals of content marketing: Lead Generation (85%); Sales (84%); Lead Nurturing (78%). - Content Marketing Institute/MarketingProfs. Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%). Add interactivity, and they become even more engaging for the reader.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Online Marketing Institute

JUNE 22, 2009

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Zillions of blog posts. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Single Grain

AUGUST 22, 2023

Gartner ) More than 30% of SaaS subscribers cancel their subscription within the first three months. DemandMetric ) Content marketing produces 3X better lead generation results than traditional marketing. Zipdo ) SaaS businesses who use content marketing produce lead generation growth of up to 400%.

Statistics 98

Statistics Paid Content Webinar Metrics Marketing & Strategy 98

SnapApp

DECEMBER 22, 2016

Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14. From YouTube hacks to link building to how to get 30K visitors to your blog, Webris provides a unique mix of case studies and videos to help you improve your organic footprint. Then Mention is the perfect blog to follow.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48