Zoominfo

JUNE 10, 2024

Closing the Opportunity Gap Data from HubSpot reveals that 60% of the average buyer’s journey is complete by the time they first engage with vendors. To make matters even more challenging, data from Gartner indicates that 85% of deals are won by the seller that was first to engage.

Zoominfo 100

Zoominfo First-Mover Advantage Marketing Analytics Tools Ideal Customer Profiles 100

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. This often results in a more intricate and extended buying process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. This often results in a more intricate and extended buying process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Only B2B

FEBRUARY 11, 2024

For instance: Your visitor is lingering on your pricing page, hinting at interest but not quite clicking “buy”. This paints a detailed picture of their intent and concerns. 30% of B2B marketing leaders report experiencing data quality issues with third-party intent data providers (Source: Gartner CMO Spend Survey 2023-2024 ).

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. 32% note that targeted ads positively influence their view of vendors. By analyzing these signals, businesses can decipher what prospects are actively seeking, enabling them to tailor their marketing strategies precisely.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. 32% note that targeted ads positively influence their view of vendors. By analyzing these signals, businesses can decipher what prospects are actively seeking, enabling them to tailor their marketing strategies precisely.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Further actionable insights from downstream intent data include reviewing competitor pricing to determine whether it’s transparent and in line with other offerings. .

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52