Gartner Intent Data WOMM Youtube 
Valasys
JANUARY 17, 2020
According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. & content reflecting on positive word-of-mouth-marketing (WOMM).
Valasys
FEBRUARY 28, 2020
The proliferation of technology & intermingling of the data-driven insights in the business story-telling process has made it possible for businesses to build customer loyalty with content marketing. According to Gartner, “Stories have the power to engage prospects with an emotional hook that endears them to a brand.”.
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