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A Primer on Sales Competitive Battle Cards

The Effective Marketer

MAY 27, 2015

Based on the intended audience you can then proceed to identify what information you will need and start thinking about a format for the battle card. The internet is your best friend for finding a trove of information about competitors. Youtube can be a good source of information to catch product demos and reviews.

Work Management

Work Management Marketing Management Marketing Proposals Paid Search Agency

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

MARCH 24, 2011

What information is required before leads are passed to sales? But why is that this fight on lead quality continues? According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

The Effective Marketer

A Primer on Sales Competitive Battle Cards

Why Sales and Marketing Don't Get Along « The Effective Marketer

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