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How B2B Marketers can stay close to their Customers

Valasys

Missing out on the proper targeting of the personas would mean that your promotions & advertisements mean nothing for your B2B customers. & content reflecting on positive word-of-mouth-marketing (WOMM). According to a report by Gartner, B2B marketers generate a meager of 19.4% B2B marketing has evolved.

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How to Build Customer Loyalty with Content Marketing

Valasys

After the January 2020 core update by Google, the actual trick to make an impact in the game of relevance of content marketing is to aptly understand & precisely address the challenges being faced by a niche-specific group of prospects or customers. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

Loyalty 72
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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI). Content marketers need to promote the opt-ins for their preference centers.