article thumbnail

How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

According to Gartner , over 80% of the organizations expect to compete mainly based on CX this year. According to Gartner. Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM).

article thumbnail

How B2B Marketers can stay close to their Customers

Valasys

Missing out on the proper targeting of the personas would mean that your promotions & advertisements mean nothing for your B2B customers. & content reflecting on positive word-of-mouth-marketing (WOMM). According to a report by Gartner, B2B marketers generate a meager of 19.4% B2B marketing has evolved.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Tips for Building B2B Marketing Campaigns

Valasys

According to a study by Gartner, only 20% of the information on B2B websites displays characteristics of buyer enablement – which means that marketers have a big opportunity for building B2B marketing campaigns. Steps to Building B2B Marketing Campaigns. Existing customers are also aid in online reputation building. Contact us.

article thumbnail

How to Build Customer Loyalty with Content Marketing

Valasys

According to Gartner, “Stories have the power to engage prospects with an emotional hook that endears them to a brand.”. Read more on 8 Reasons why B2b Marketers Should Prioritize Word of Mouth Marketing (WOMM). Also, building customer loyalty with content marketing fuels repeat purchases & revenue from after-sales services.

Loyalty 72
article thumbnail

6 best Marketing and Advertising Campaigns for B2B Businesses

Valasys

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.

article thumbnail

How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI). Content marketers need to promote the opt-ins for their preference centers.

article thumbnail

Inbound Marketers & Growth Hackers: A B2B Enterprise Needs Both

Valasys

Word of Mouth Marketing (WOMM) is beneficial for both the retention of existing customers as well as for the acquisition of new customers. Additional Call-To-Action (CTAs) buttons can be added to the pages such as a survey, link to signing up for a relevant webinar, an event invitation, or link to a promotional page.