funnel sales Sales Cycle Related Topics 
Cintell
MARCH 10, 2016
Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Instills shared understanding between marketing, sales and product. Improves sales productivity.
Cintell
DECEMBER 19, 2018
We come to the table with best practices for demand generation, funnel optimization, and content development, but moving forward without buyer persona insights is a constant uphill battle. Empower sales to and marketing to use the same language as their buyers, and as each other. Communicate value in language their buyers understand.
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