Rollworks

DECEMBER 14, 2021

Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. Long term returns. One of the main goals of ABM is to deliver tailored content to the right stakeholders so they can continue to move further into the sales funnel.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Rollworks

MAY 21, 2018

Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. Long term returns. One of the main goals of ABM is to deliver tailored content to the right stakeholders so they can continue to move further into the sales funnel.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

Business Brainz

JULY 11, 2021

The importance of insight at every stage of the funnel is undoubted. According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals. Be it an inbound marketing strategy or an ABM strategy, insight is the bedrock to scaling any marketing program.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52