The Future of Pipeline Marketing: Trends Marketers Need To Watch For
Kabbage
NOVEMBER 29, 2016
With the growth in solutions, channels, and data, marketers have increasingly become more analytical and strategic when implementing campaigns to drive revenue. As marketers strive to drive revenue, they focus on crafting campaigns that impact the entire funnel—from the top, to the bottom. In the SOPM report, 45.7%
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