SnapApp

FEBRUARY 23, 2016

” In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign. Heidi Bullock , VP of Demand Generation at Marketo presented on “ The Right Message at the Right Time. Check out her presentation here. The Right Message at the Right Time. Image source: @quary.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

FEBRUARY 22, 2016

In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign. By taking one core asset and breaking it up into several “snackable” pieces, SnapApp created multiple touch points for every stage of the funnel without having to reinvent the wheel for each content piece. .

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Webbiquity

APRIL 23, 2013

” 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success by Marketo B2B Marketing Blog. This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100