The Beautiful Game: A Guide to Attribution Reports with Salesforce
SmartBug Media
NOVEMBER 3, 2020
Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. To truly evaluate the ROI of these different campaigns, keywords, and creative tests, you need to tie it all back to won opportunities. And the key to getting the best view of this is through multi-touch attribution models. But the visibility stops there.
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