Fulfillment and Marketo - B2B Marketing Zone

4 simple truths about content marketing re-imagined

Biznology

JUNE 25, 2014

Have you obsessively counted characters for the title of your post, and then rushed to try to produce a graceful composition fulfilling your title’s promise? Have you lavished days of work on landing page graphics and shortchanged the text? They look so appealing, don’t they? Most are utter rubbish. Sadly, there are no shortcuts.

Content Marketing

Content Marketing Planning Work Management Marketing Management

Push versus Pull Marketing: In B2B, You Need Both

Biznology

MARCH 28, 2013

Marketo promotes it. To fulfill our mission of market coverage, scalable lead generation, and profitable sales growth, the modern B2B marketer must pull—and push—every possible lever. The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing.

B2B Marketing

B2B Marketing Advertising Agencies B2B SEM

B2B Marketing Zone

Biznology

4 simple truths about content marketing re-imagined

Push versus Pull Marketing: In B2B, You Need Both

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