Customer Experience Matrix

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.

Spending 120
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Aprimo Marketing Studio Expands the Scope of Marketing Automation

Customer Experience Matrix

Neither group has meaningfully integrated social media monitoring and interactions beyond making it easy to share posts to Twitter and Facebook , although Alterian ’s Techrigy acquisition (see my related blog post ) and Pedowitz Group ’s Sweet Suite (see yesterday's post ) are steps in that direction.

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Collapse of Civilization Makes Marketers' Jobs Harder

Customer Experience Matrix

Similarly, The Verge found that Amazon and Google were significantly better liked and trusted than Facebook or Twitter. This Forrester report on mobile advertising found 69% of marketers felt at least 20% of their budgets were exposed to found mobile ad fraud.