Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Martech Advisor

OCTOBER 18, 2019

.” So, what do word of mouth (WoM) and going viral mean in this context? This is the gist of earned media, or as Forrester puts it, “ When customers become the channel.” ” Often described using terms such as WoM, buzz, viral, or publicity, earned media is achieved exclusively through organic activities.

Practices 43

Practices Examples WOM Media 43

Inbox Insight

NOVEMBER 13, 2018

They want the right information in a high quality format, and they don’t want to have to spend time looking for it. Earned media is publicity and engagement you’ve won through non-paid marketing efforts: SEO is one of the most important, along with Word of Mouth (WOM), rating and reviews, and arguably influencer marketing. Paid media.

Paid Content 64

Paid Content Top of Funnel B2B Marketing Content Marketing 64

B2B Marketing Zone Posts

JULY 7, 2010

Ten Ways to Beef Up Your Marketing (without spending more money) - Bungalo , June 14, 2010 Some of the smartest, most practical things you can do to drive growth require creativity and effort — not dollars. That’s despite the fact that 70% of them spend less than 30 minutes a day managing their tweet stream. Why Email Testing?

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40