Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Inbox Insight

NOVEMBER 13, 2018

Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. They want the right information in a high quality format, and they don’t want to have to spend time looking for it. This is according to a study by the American Marketing Association. Paid media.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

B2B Marketing Zone Posts

JULY 7, 2010

Ten Ways to Beef Up Your Marketing (without spending more money) - Bungalo , June 14, 2010 Some of the smartest, most practical things you can do to drive growth require creativity and effort — not dollars. And it’s even better when a bunch of statistics are aggregated for us in one place! Why Email Testing? and keeping!

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40