Sword and the Script | B2B

MAY 17, 2022

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. That’s up from 17 interactions in 2019. Moreover, buyers value both types of engagement.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Given the tangible benefits- emphasis will be on deeper data sets and metrics directly correlated to pipeline success, rather than superficial awareness statistics.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Vidyard

MARCH 11, 2016

It only makes sense then to see companies slowly ramping up their content spend. Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. The post No marketing tactic works well Forrester says, it’s all about strong content appeared first on Vidyard.

Forrester 50

Forrester Tactics Paid Search Agency Advertising Agencies 50

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Its purpose is to help marketers allocate future spend and bring it in line with business goals.

Marketing Attribution 106

Marketing Attribution Enterprise Management Work Management Marketing Management 106

B2B Marketing Directions

DECEMBER 20, 2020

Marketing Mix Modeling (MMM) - MMM involves the use of statistical techniques to estimate the impact of marketing and advertising programs on incremental sales and/or other desired outcomes. of total marketing spending. MMM also incorporates factors such as weather, competitive activity, seasonality, and overall economic conditions.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. How are people actually spending their time online? One drawback with these studies is that they only look whether people participate in different activities, not how much time they spend. of the total.

Spending 120

Spending Media Mobile Advertising Forrester 120

ClickZ

APRIL 29, 2020

marketers now spend more on marketing technology than on salaries for internal staff. In 2018, 29 percent of their budgets, excluding media spend and agency fees, went to martech while just 24 percent went to paying staff. Forrester projections show spending on global marketing automation tech hit $13.4 billion, by 2023.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Outreach

DECEMBER 2, 2021

Almost a third of B2B sales leaders say they develop forecasts by referencing key deals and adding in qualitative analysis, according to a recent commissioned study conducted by Forrester Consulting on behalf of Outreach.*. The Outreach-commissioned study found that sales reps spend too much time forecasting. The problem?

Forecasting 52

Forecasting Outreach Forrester Analysis 52

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. In today’s buyer journey, B2B buyers are seeking information independently and prefer to spend less time engaging with sales professionals.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Oktopost

JANUARY 5, 2021

We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers. Some more interesting statistics: of the 7.81 That is around 2.5

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

eDataSource

OCTOBER 23, 2019

eDataSource hosted a webinar last week featuring Forrester, the world leading research organization, titled “Mission Critical: How Email Deliverability Can Make or Break Your Program.” Speakers were GB Heidarsson, eDataSource CEO, and special guest Shar Van Boskirk, Vice President and Principal Analyst at Forrester Research. .

Deliverability 44

Deliverability Marketing AI Forrester CAN-SPAM 44

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

One of the best sources of information is industry statistics. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. Interactive spending will climb 9.2%, to $51.5

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

PureB2B

JUNE 23, 2022

Therefore, as Forrester states, the role of B2B marketing is “no longer to attract and persuade; it’s really to engage buyers and help them through their journey.”. Key B2B Buyer Journey Statistics to Learn From . The latest B2B buyer journey statistics should inform enhancements to your customers’ journey.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

Contently

MAY 17, 2017

Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Even though advertisers have been talking up digital video for almost a decade, it seems that their spending is finally catching up.

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Only B2B

JUNE 19, 2023

According to a survey by Demand Gen Report, 82% of B2B buyers have a spending threshold in mind when evaluating potential solutions. A study by Forrester Research found that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost per lead.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

KoMarketing Associates

NOVEMBER 10, 2021

This post outlines key statistics to help you focus on what matters in B2B social media marketing. According to Forrester, 68% of people don’t think brands share interesting content. . Then, spend a few weeks testing to see when users are most likely to engage with your content. Strategic Execution for B2B Social Media.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

ClickZ

SEPTEMBER 27, 2019

Roth emphasized this point by presenting some key statistics from top research firms including the CMO Council, Forrester and Gartner. A recent Forrester survey revealed that only 8% of sales and marketing executives believe their teams are strongly aligned. However, achieving this is a pain point for many companies. Telecom.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. During this time, not only have company customers learnt to spend wisely, but the whole buying generation has evolved. You should analyze the statistics of your competitors’ target audiences. The answer is both.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Martech Advisor

APRIL 6, 2020

Predictive analytics also leverage artificial intelligence, machine learning, statistical algorithms, and modeling to analyze existing data and predict imminent changes. Forrester surveyed 579 marketing decision-makers to help you answer this question. Impact of Predictive Analytics on Email Marketing.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

B2B Marketing Directions

FEBRUARY 10, 2019

In a September 2018 report , Forrester Research said that marketers spent about $1.09 billion on marketing measurement solutions in 2017, and the firm estimates that spending on such solutions will reach $2.1 In its report, Forrester estimated that UMM solutions now account for 28% of the measurement solution market.

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel Paid Search Agency Forrester 40

KoMarketing Associates

NOVEMBER 18, 2014

More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. Plans for 2015 Demand Generation Spending, by Channel. Forrester’s New B2B Buyer.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

JANUARY 7, 2020

Forrester recently published the “Is Your Identity Program Built On A House Of Cards?” report, and statistics showed that the majority of respondents (66%) have had an identity resolution strategy in place for at least 12 months. However, 20% have only had one in existence for less than a year, and 14% do not have a strategy at all.

Budget Programs 31

Budget Programs Marketing Report Sales Cycle Forrester 31

Porch Group Media

SEPTEMBER 12, 2019

Many brands understand the importance of these three broad areas as related to the customer experience, but let’s dive a bit deeper and some statistics you may not be aware of. A good customer experience means your customers spend more (Temkin Group): 86% of buyers are willing to pay more for a great customer experience. Forrester).

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Hinge Marketing

JUNE 12, 2019

Forrester defines sales enablement as “A strategic, ongoing process that equips employees with the ability to consistently have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s journey. Let me lay out a few statistics for your consideration. Download The Marketing Planning Guide.

Top of Funnel 91

Top of Funnel Planning Enterprise Management Webinar Metrics 91

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. Too many pitches utilize industry TAM statistics and then claim about undercutting incumbent pricing by 50% or more. There are some restrictions.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. Too many pitches utilize industry TAM statistics and then claim about undercutting incumbent pricing by 50% or more. There are some restrictions.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. The average internet user spends 88% more time on a website that contains video, according to data from Mist Media.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Walker Sands

AUGUST 8, 2022

to targeted survey respondents will result in more directly relevant buyer journey intel than broad industry market reports, like those from Gartner, Forrester or IDC. Aim for at least 500 respondents to ensure your data is statistically valid, though this threshold can vary according to your survey goals and population.

Top of Funnel 52

Top of Funnel Buyer's Journey ROI B2B Marketing 52

ANNUITAS

MARCH 10, 2015

The Business Marketing Association (BMA) and Forrester Research released their findings about the expanding role of marketing in B2B organizations. In a paper from The Conference Board titled “ Performance Anxiety,” author Vadim Lieberman talks about how the statistic of job security misleads companies.

Forrester 100

Forrester Advertising Agencies Paid Search Agency CMO 100

NetLine

JUNE 21, 2022

To know if something is a fit for you, you’d like to spend a bit more time about it, right? 35% of the Job Levels that we track to produce our Consumption Gap statistics have consumption measures exceeding the average, including the C-Level. And it’s not because we’re uninterested—it’s because we don’t yet know if we’re interested.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. The average internet user spends 88% more time on a website that contains video, according to data from Mist Media.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Content4Demand

JANUARY 9, 2020

At the 2019 conference, keynote speaker Steve Casey, Principal Analyst at Forrester Research , shared some startling research about the impact of putting content behind gates: 81% of surveyed Millennials and Gen-Xers had decided not to download offered content because they didn’t want to fill out a form. Content is expensive.

Top of Funnel 66

Top of Funnel Verticals Digital Marketing Funnels Content 66

Marketing Insider Group

AUGUST 21, 2015

The statistics on surveys from Forrester, McKinsey , IBM , Sirius Decisions, and others have all been surprisingly constant. Organizations, including B2B, are spending enormous funds to engage customers, yet, the return and results are less than sparkling. Customer Engagement: The Primary Driver Of Growth.

Fulfillment 100

Fulfillment Forrester Customer Surveys Statistics 100

BenchmarkONE

SEPTEMBER 16, 2021

If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels. A well-conceived knowledge base can act as a useful virtual self-service portal for your customers.

Knowledge Base 78

Knowledge Base Tips FAQ Content 78

ClickZ

JULY 23, 2020

According to a recent study by Forrester , “60% of B2B buyers prefer not to interact with a sales rep as the primary source of information.”. Let’s revisit the earlier statistic showing 87% of shoppers start the hunt for solutions online. Turn your virtual “open” sign on by creating an multichannel brand experience.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

Inbox Insight

DECEMBER 4, 2018

Buying platforms, data providers and publishers formally the preserve of B2C marketers are now responding to this demand, opening up new opportunities for B2B marketers to extend their advertising ecosystem ( Forrester ). ANA/Forrester ). Lack of value chain transparency. In fact, 23.

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58