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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Google’s revised Quality Rating Guidelines document has found its way into public domain once again, covered in Search Engine Land and originally discovered through The SEM Post. Jennifer Slegg has documented most of the new guidelines in her SEM Post coverage, highlighting key points SEOs need to know.

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SEO is the Top Skill for Digital Marketers

Biznology

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. SEM skills are rarer still, if my anecdotal evidence is right.

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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

Second, such findings can be significantly impacted by factors like sample set (Is it large enough to be representative? But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. 7: 14 Fortuitous SEO and SEM Stats and Facts. #8:

Stats 100
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

40% of Facebook users said their motivation for liking a brand there was “to receive discounts and promotions,&# 36% said it was to get a freebie (sample, coupon, trial etc.), B2B Marketing: Red-Headed Step-Child of SEM World? and 30% said it was to get updates on upcoming sales. in the latter half of 2010. billion by 2014.