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JULY 7, 2010 Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) CK’s B2B Blog , June 8, 2010 I recently ran across a positively terrific article on WOM penned by McKinsey’s Jacques Bughin, Jonathan Doogan and Ole Jørgen Vetvik. Well worth the read, the authors delineate 3 different types of WOM, propose a new way for measuring it, and explain how the IMPACT of WOM is critical, not just the volume thereof.
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