Forrester Research SEM Social Networks 
Online Marketing Institute
NOVEMBER 2, 2009
Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. SEM gets you on the front page for any keywords you bid on, but only in the paid search results.
Online Marketing Institute
DECEMBER 23, 2010
| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Newsletter problems?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Webbiquity
MARCH 15, 2016
First, all of these numbers seem a tad high; other (fairly) recent research has reported that 55% of small businesses have blogs but just 31% of Fortune 500 enterprises do. But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”.
Webbiquity
JANUARY 17, 2011
, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? 40 percent of U.S.
SnapApp
DECEMBER 4, 2017
And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. 78% of B2B buyers use case studies when researching purchases - DemandGen. . Takeaway : LinkedIn is where businesses live, and where decision-makers go to network.
GreenRope
DECEMBER 14, 2016
If you aren’t using social media, please do. There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. What do you do first when researching a product, service or company? What do you do first when researching a company?
GreenRope
DECEMBER 14, 2016
If you aren’t using social media, please do. There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. What do you do first when researching a product, service or company? What do you do first when researching a company?
Expert insights. Personalized for you.
40 
Let's personalize your content