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Industrial Marketing Today

Forrester

Purchase

Studies

Manufacturers Use Evaluation Kits for Effective Lead Nurturing

Industrial Marketing Today

FEBRUARY 12, 2012

Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results. Here are some of the significant findings from their research studies: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Raised win rates on marketing-generated leads by 7% and reduced “no decisions” by 6%.

Lead Nurturing

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. And they use different sources to get their information.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

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Industrial Marketing Today

Manufacturers Use Evaluation Kits for Effective Lead Nurturing

Creating Relevant B2B Marketing Content: Walk the Talk

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