KoMarketing Associates

APRIL 21, 2020

This is 14% more than the 36% of marketers and advertisers who said the same back in April 2019. Add to that uncertainty around privacy laws and the lack of guidelines or standard practices, and you have a recipe for hesitation.”. Previous data indicates that they are still learning to utilize this form of martech.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

KoMarketing Associates

JANUARY 7, 2020

Identity resolution – the ability to identify customers across devices – is essential for marketers measuring the results of their campaigns. Forrester recently published the “Is Your Identity Program Built On A House Of Cards?” About 16% improve privacy safeguards, while 15% reduce marketing waste.

Budget Programs 31

Budget Programs Marketing Report Sales Cycle Forrester 31

Buzz Marketing for Technology

JUNE 27, 2008

Marketing IT. Search Engine Marketing. Forrester Wave: Service Desk Management Tools, Q2 2008. Read Forresters advice for deploying an enterprise mobile solution. VMware, MS Battle Over Virtualization Management. TECHNOLOGY. Infrastructure. Network Monitoring. Disaster Recovery. Load Balancing. Data Center.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). Conversations Re: Sales | Marketing | Social Media | Etc. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

DECEMBER 23, 2010

On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

QuanticMind

NOVEMBER 27, 2019

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. Building an accurate attribution model is more important for digital marketers today than ever before. According to the latest Forrester research , end-to-end B2B conversion rates are 0.75% on average.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

SpotMe Blog

JUNE 29, 2023

By sponsoring healthcare events, pharma companies can raise awareness of their drugs through presentations, distribute samples and marketing materials, and network with professionals. Digital marketing channels are the fastest-growing area of pharma marketing. Find out more.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52