Online Marketing Institute

JULY 31, 2009

"Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing. These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SnapApp

DECEMBER 4, 2017

Takeaway : Traditional marketing channels like TV adverts, direct mail and telemarketing all requires a lot of money to get started. TV ads aren’t as relevant to each viewer, so the conversion rate is much lower, especially for niche products. . . And, it’s nowhere near as targeted as content marketing. . . Ascend2. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

JANUARY 17, 2011

Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 and 30% said it was to get updates on upcoming sales.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100