The ROI Guy

NOVEMBER 4, 2010

From the research, IDC indicates that vendors should invest in content, tools and support to help buyers proactively identify and frame their issues / opportunities and quantify the benefits and value of proposed solutions in order to prove contributions to growth, savings and bottom-line impact.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Single Grain

FEBRUARY 12, 2020

1) Social Media Shopping Is More Important than Ever. Other popular online places… like social media?” Customers are already shopping on social media , as businesses can now integrate their accounts with e-commerce platforms: This makes it a whole lot easier to keep the process seamless and easy for the customer.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing AI 98

The ROI Guy

DECEMBER 14, 2005

As computing infrastructure has moved towards commoditization it still needs to provide a solid infrastructure of service and performance in order for the company to achieve higher goals. Higher needs include, in order, Love, Self Esteem and Self Actualization. As each need is met, personal achievement rises and purpose is fulfilled.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Single Grain

NOVEMBER 11, 2019

From digital advertising to email marketing, from social media marketing to content creation, machine learning is literally rewriting the rules of marketing success. Dive Deeper: The Complete Guide to Getting Started With Website Personalization. How AI Is Shaping the Future of Content Marketing and Personalization.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

The ROI Guy

SEPTEMBER 17, 2010

Survey results indicate that over the next 2 to 3 years, 67% plan to increase spending on social media, and 64% continue to increase spending on digital and online marketing. In order to break through, leaders are recognizing the need for smart and engaging value-added content. Updated Alinean Social Media ROI Calculator - New.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

AUGUST 4, 2010

As a result, decision makers are requiring quantified business cases for >90% of all projects, first, in order to set priorities of what projects are considered, and second, to get executive signoff/ spending approval. Updated Alinean Social Media ROI Calculator - New. Frugalnomics in Full Effect: Forrester and Gartner.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

Todays buyers have more sources of information than ever including traditional, on-line and social media sources. Although social media and blog content have the hype, when we look to which marketing content B2B buyers use more than any other in driving decisions, the white paper shines well above all others (MarketingSherpa and IDG 2010).

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Salesforce Marketing Cloud

MARCH 11, 2024

Better ROI: Because there’s a high level of personalization involved in ABS, contributing to higher customer engagement and a better customer experience, it typically generates higher returns. About 89% of organizations report that an account-based strategy delivered a better return on investment, as noted by Forrester.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Cross-Selling 59

The ROI Guy

AUGUST 5, 2010

When examining a project investment decision, and knowing that money has a time value, future payments need to be higher than investments made today in order to be equivalent to today’s dollars. NPV Defined The NPV calculation evaluates a set of costs and benefits over time in order to account for the time value of money.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40