Face-to-Face Selling Is Still Effective
Kaon
NOVEMBER 3, 2015
Forrester Research released a study on how B2B marketers will be allocating budgets in 2015, and the #1 category across the board is face-to-face events, just as it has been since 2008. Why, in this age of content marketing, social media, and digital marketing, do people still need the personal touch?
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