Buzz Marketing for Technology

APRIL 6, 2011

In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. And, ultimately, it’s about using social media analysis to make your spending more efficient in both digital and traditional media. It’s about the death of traditional marketing.

Planning 100

Planning Forrester Marketing & Strategy Analysis 100

NuSpark Consulting

DECEMBER 29, 2013

The report below from eConsultancy shows online display spending continues to grow. A similar report from Forrester also shows how display spending continues to grow significantly. Whether you believe online display works to build your brand and drive leads or not, the industry continues to grow.

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

How Does Your Audience Use Social Media? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. I need validation for spending time on Twitter! Love the slides, worksheet and Forrester tool. Looks like a good read.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

FEBRUARY 10, 2010

In addition to improving the richness of the data, the next thing we're spending a good deal of time and resources on is answering the 'then what' question that arises after you import a bunch of email addresses. "How can social media kill email, when you have to have an email address to belong to a social media site?”

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. I, for one, will be encouraging my clients to spend time at JaneNation. In addition to being Chief Jane of JaneNation, Lisa is also the Cultural Strategist for St.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

SEPTEMBER 21, 2010

How much can you afford to spend on the tool? • based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. Social Media Monitoring Tools – How to Pick The Right One [link] #Tools #SocialMedia [link] martin s. • What’s the client/competitor/industry name(s)?

Social Media 158

Social Media Media Paid Content Work Management 158