Forrester Marketing Budget Creation Marketing Plans Training 
The Effective Marketer
MAY 9, 2011
The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. All of this new material requires some form of marketing organization, or better yet, organization and support from the marketing team.
The Effective Marketer
MARCH 9, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Sure, our email marketing software has some canned templates but they are very bland.
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The Effective Marketer
MAY 3, 2011
Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.
Marketing Insider Group
FEBRUARY 5, 2024
Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI.
Marketing Insider Group
OCTOBER 14, 2010
Hard to execute effectively without blowing through your whole marketing budget. Some folks view online marketing, and its automation, as a catalyst for said alignment (see Forrester’s report by Jeff Ernst of a similar title). BUT, everyone needs proper training and prioritization – and that comes from above.
SpotMe Blog
JUNE 29, 2023
We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. Read on to discover how to overcome the biggest pharma marketing challenges with events and how to create a successful pharma marketing plan.
The Effective Marketer
FEBRUARY 3, 2011
So here you go, this is the list of marketing events and marketing conferences coming up (US only) for the first half of 2011. Check them out, pick a couple and start planning! I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup.
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