Why Is B2B Marketing Automation Growing So Slowly?
Customer Experience Matrix
FEBRUARY 12, 2013
We’ve recently been seeing surveys that suggest something close to 50% adoption of marketing automation. For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.*
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