Martech

SEPTEMBER 29, 2023

The big advantage for marketers is easy access to third-party data in real-time (Snowflake partners with over 100 data providers) and convenient tools for marketing execution and analytics. Easy video edits: As video continues to grow as a key tool in B2B communications, we all find ourselves editing like mad — and going mad in the process.

Marketing Automation Services 89

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

Terminus

JUNE 15, 2021

We’re a recognized leader in The Forrester New Wave : ABM Platforms, Q2 2020 report where we received a differentiated rating in seven of the 10 criteria evaluated including account selection, engagement channels, and product roadmap. Terminus pioneered the account-based transformation. Keep your eyes on Terminus this year.

Enterprise Management 48

Enterprise Management Account Based Marketing Work Management Planning 48

Valasys

AUGUST 12, 2019

Some are taking the help of website personalization, others are using lead account matching or predictive analytics. This can include an array of out-of-box ideas such as direct mail ideas, personalized videos to LinkedIn InMail campaigns & much more. . The results for the individual accounts can be tracked. .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Terminus

DECEMBER 9, 2020

This digital shift has catalyzed technological advances that are helping B2B marketers engage with buyers more effectively through online channels such as display advertising, chatbots, sales engagement tools, and website personalization. This shift is a result of the B2B buying process dramatically changing. ABM isn’t easy.

Account Based Marketing 55

Account Based Marketing ABM Marketing Budget Top of Funnel 55

Metadata

APRIL 22, 2021

Before that, I found a company called Insightera which is about website personalization. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. Get the tool into their hands as quickly as you can and get as much feedback as you can. They wanted that to happen.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

Before that, I found a company called Insightera which is about website personalization. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. Get the tool into their hands as quickly as you can and get as much feedback as you can. They wanted that to happen.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52