Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Neolane “ Making the Business Case for Enterprise Marketing Software ”. Here's a bunch. Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

GreenRope

NOVEMBER 13, 2016

Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

GreenRope

NOVEMBER 13, 2016

Nurture them. The MQL (Marketing Qualified Lead) – A marketing qualified lead is someone who is ready to get to know what you are offering. The MQL is window-shopping. The SQL (Sales Qualified Lead) – A sales qualified lead is ready to talk. Sales and marketing is a process.

Sales Qualified Leads 40

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 40

Hubspot

JULY 22, 2018

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don't have any automated email workflows set up, your answer is probably the latter -- which means you're missing out on some major opportunities to nurture and engage your existing contacts. there's more. 1) Topic Workflows.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

SnapApp

MAY 29, 2018

Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. You need to reach the right prospects, fill your pipeline with quality leads , and eventually turn those folks into paying customers. Leads are the people behind your CRM data.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

PathFactory

SEPTEMBER 12, 2018

According to recent Forrester Research, 73% of millennials in the workforce are already involved in purchasing decisions for their firms and that millennials will comprise 44% of the total US workforce by 2025¹. In my view, Forrester’s The Birth Of The B2B Consumer report aims to help marketers close this gap.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

SnapApp

AUGUST 1, 2017

Savvy marketers use demand gen to skip the growing pains. . Before you can turn prospects into leads and leads into sales, you’ve got to get their attention. . . Many marketers get overwhelmed, and end up deferring to an unstructured spray-and-pray approach. . . Demand gen vs. lead gen. Lead Generation. .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Hubspot

JANUARY 26, 2015

Inbound marketing is a powerful strategy. When we implement it for a company here at Imagine Business Development, we will typically see a 2 to 7 times increase in lead generation in the first year and a 5 to 10 times increase in future years. It’s no surprise that Inbound Marketing, with it’s proven track record , is exploding in use.

Lead Ranking 28

Lead Ranking Lead Management Marketing Qualified Leads Sales Qualified Leads 28

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62