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Fixing the Sales-Ready Lead Problem with Better Nurturing

SnapApp

A quick google search for lead nurturing confirms what you probably already know, dear marketing friend: things are pretty bleak out there in terms of our overall efficiency. And that’s because what we’re calling a “sales-ready” lead today simply isn’t that. Whether a lead came from marketing or sales, lazy recon.

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The Real Cost of a Short-term Go-to-market Mindset

ANNUITAS

Effective go-to-market programs revolve around two objectives: 1.) Thus, spending on go-to-market should be viewed as an investment — one with a longer-term, ongoing return — instead of a current-period, linear cost. Wasted customer interactions: The most precious commodity of go-to-market is customer interactions.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

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Marketing Automation: It’s Time You Got On Board

PureB2B

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Improved lead management and nurturing.

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Marketing Automation: It’s Time You Got On Board

PureB2B

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Improved lead management and nurturing.

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10 Most Popular B2B Lead Generation Blog Posts of 2018

Markempa

This following list was compiled based on aggregate Google analytics showing social shares and unique visitors generated from Twitter, LinkedIn, Facebook, and views. 10: Why Marketers Fail at Customer Empathy and How to Fix it No one will ever say “we don’t focus on the customer. The reason? The likely culprit?

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7 Benefits of Using B2B Martech Software During Lockdown

Valasys

The B2B marketing landscape has evolved in recent years to be completely digitized. According to Emailmonday, on an average 51% of the companies are using marketing automation and about 58% of the B2B companies are planning to embrace the technology. What is B2B Marketing Software. Gaining Insights About Your Target Audience.