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9 Smart Examples of B2Bs Using Video for Demand Generation

Vidyard

Increase Opens and CTRs on Emails Video has been known to increase CTRs on emails by 2-3x. And adding “video” to the subject line alone can increase open rates by 13%. Simplify Lead Capture with Downloads in-Video Fewer steps to conversion means fewer opportunities for drop-off. Learn more!

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc. Forrester® is a registered trademark belonging to Forrester Research, Inc. All rights reserved.

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Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots

SnapApp

Companies that have adapted to this change are seeing real bottom line benefits: Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue – Forrester Research. Don't just talk about click-throughs or open rates.